The Certificate in Digital Promotion for Business is designed to equip learners with the essential skills and knowledge needed to succeed in today’s digital marketplace. Covering a wide range of current digital marketing techniques, the course prepares you to attract customers, convert online interest into sales and promote businesses effectively across various platforms. With digital media playing a vital role in the UK economy and nearly every company investing in online brand promotion, this qualification could open the door to a career in digital marketing and also builds a solid foundation in core business principles to help you thrive in a fast-paced, competitive industry.

The course is made up of the following units:

• Digital promotion for business
• Understanding search engine optimisation for business
• Coordinating the use of digital media for business
• Producing digital promotional content for business
• Data protection and digital media for business
• Measuring the effectiveness of digital promotional activity for business
• Understanding social media
• Online reputation management