Apprenticeships
Apprenticeship Standard - Level 2 Customer Service Practitioner

The role of a customer service practitioner is to deliver high quality products and services to the customers of their organisation. Your core responsibility will be to provide a high quality service to customers which will be delivered from the workplace, digitally, or through going out into the customer’s own locality. 

Apprenticeship Standard - Level 2 Customer Service Practitioner

The role of a customer service practitioner is to deliver high quality products and services to the customers of their organisation. Your core responsibility will be to provide a high quality service to customers which will be delivered from the workplace, digitally, or through going out into the customer’s own locality. 

Entry Requirements

English and Maths GCSE's grades 2/D or above or equivalent. Individual employers may have their own higher entry requirements.

Details

On an apprenticeship programme, you will learn and develop a range of knowledge, skills and behaviours. These include:

  • Know the purpose of the business and what ‘brand promise’ means
  • Understand types of measurement and evaluation tools available to monitor customer service levels
  • Understand the products or services that are available from your organisation and keep up-to-date
  • Use appropriate communication skills, along with reinforcement techniques (to confirm understanding) during non-facing customer interactions
  • Use appropriate sign-posting or resolution to meet your customers’ needs and manage expectations
  • Use a range of questioning skills, including listening and responding in a way that builds rapport, determines customer needs and expectations and achieves positive engagement and delivery
  • Being open to feedback
  • Equality - treating all customers as individuals
  • Self development

End Point Assessment:

Apprentices without Level 1 English and Maths will need to achieve prior to taking the end-point assessment. The apprentice must complete all elements of the on programme learning to achieve the assessment gateway requirements. The EPA consists of 3 assessment methods:

  • Apprentice Showcase
  • Observation
  • Professional Discussion
Work Experience

As part of the apprenticeship there is a dedicated off the job learning requirement. This is a minimum of 6 hours 
per week for the duration of the apprenticeship.

Role Development:

  • Observing colleagues
  • Receiving mentoring
  • Shadowing
  • Training

Programme Development:

  • Teaching or learning the theory related to their roles
  • Coursework
Progression

Progression from this apprenticeship could be into a customer service specialist apprenticeship/position.

Typical Job Roles: Customer Service Trainee, Customer Service Assistant, Advisor, Call Agent, Sales Executive, Receptionist

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