Marketing Officer

Closing Date: 11/06/2023 Hours: 36 per week Salary: £26,585.93 per annum

Purpose

The primary purpose of this role is to assist in the planning, development and delivery of our innovative college and student recruitment marketing service. The successful candidate would play a significant part in achieving marketing objectives and proactively investigate opportunities, devising and delivering high quality, multi-channel marketing campaigns and monitoring impact. Working with the existing Marketing Team, the post-holder will also be required to support the delivery of presentations to external audiences (eg: in schools and community settings) and support the delivery of key recruitment events to ensure that the college’s recruitment targets are met.

Duties

To produce high quality marketing collateral for recruitment events and activities and for marketing courses to our key audiences across school leavers, university centre, apprenticeships and adult learning.
To assist in generating engaging content for campaigns and for college publications.
To recognise and respond quickly to student recruitment marketing opportunities.
To demonstrably contribute to the planning, organisation and delivery of internal and external college events to maximise student recruitment.
To plan and deliver presentations on the learning opportunities at Hopwood Hall College.
To actively support the Head of Communications & Marketing to deliver all aspects of the College Marketing Strategy.
To take an active part in all College marketing activities including updating the college website and social channels.
To seek new opportunities to market the college and recruit students.
To be familiar with college learner data systems.
To assist on the production of high quality marketing collateral for recruitment activities and for course for all study areas at all levels.
To develop administrative processes to maximise efficiency, productivity and impact of the team
To be the first point of contact for marketing requests, fielding calls or acting as ‘gate keeper’ for the team
To act as a Brand Ambassador providing advice and guidance ensuring brand consistency on all college marketing collateral
To develop excellent relationships with all internal and external stakeholders
To carry out regular benchmarking of competitor marketing activity and report on this.
To work with departments across the college to proactively generate new and engaging copy.
To provide a proof reading service for all collateral.
To write copy and create content for different target audiences with clear call to actions.
To schedule content on social channels.
To update internal screen content.
To take an active interest in best practice and new and innovative ways Marketing can improve its reach or service.
To maintain an understanding of legislation such as GDPR.
To assist in the collation and submission of reporting content.
Ensure continuous development and improvement of personal professional knowledge.
Any other duties of a similar level of responsibility as may be required.

Hopwood Hall College is an equal opportunities employer. Our values are underpinned by equality, diversity and inclusion for all. We welcome and encourage job applications from people of all backgrounds.

Being an inclusive workplace means we ensure that everyone has an equal opportunity to succeed and flourish as part of our team irrespective of their age, gender, race, sexuality, religion or belief, disability, gender reassignment or marital status. We respect and value our differences and aim to bring out the best in people by creating a culture where everyone feels included and appreciated.

We are a Disability Confident employer and have made a positive commitment to employing disabled people and guarantee to interview all disabled candidates who meet the minimum essential criteria for the role as set out in the job description.